Welcome and Framework
Ensure a relaxed atmosphere. Clarify that you will take the time for the conversation and that all topics can be discussed in detail.
Total duration approx. 50–65 minutesQuick Reference
As a leader, you need to conduct many Evaluation Conversations and need a standardized approach - that's what our guides are for. Optimize your preparation and conduct structured, goal-oriented conversations.
Ensure a relaxed atmosphere. Clarify that you will take the time for the conversation and that all topics can be discussed in detail.
Give yourself enough time for your self
Formulate your feedback in an "I" focused and solution
Set SMART goals (Specific, Measurable, Attractive, Relevant, Time
Ensure that all important points are documented in writing. Ask if there are any further questions or comments. Reinforce your appreciation for the work bein…
THEORY READ — PRACTICE NOW
Coach Nora to recognize why she hesitates on higher-priced arrangements and agree on one concrete, customer-centered behavior change for future sales conversations.
The Floral Designer Who Undersells Every Arrangement

Floral Designer · ISFJ
A talented service employee who protects customers from spending and undervalues her own expertise because she equates kindness with holding back.
Free·5-10 minutes·With feedback
Start the conversation with a friendly greeting. Briefly explain the purpose and structure of the evaluation discussion to create an open atmosphere. Emphasize that this is a dialogue and that you are interested in their feedback.
Allow yourself the space to reflect on your own achievements and developments over the past period. Consider your successes, challenges, and areas for learning. Practice active listening and ask clarifying questions.
Provide your constructive feedback on your performance and behavior. Make sure to mention specific examples and address both strengths and areas for development. Allow yourself the opportunity to respond to the feedback and present your perspective.
Collaboratively develop concrete and measurable goals for the upcoming period. Discuss what support you need to achieve these goals and what development opportunities are available for you. Focus on future-oriented planning.
Summarize the key points of the discussion, particularly the agreed-upon goals and actions. Clarify any outstanding questions and express gratitude for the open conversation. If necessary, schedule a follow-up meeting.
These typical mistakes can jeopardize the success of your conversation. Recognize them early and respond professionally.
You primarily discuss past performance rather than future potential. "Last year, you were often late and submitted two projects late." The employee feels judged and becomes defensive instead of being motivated for improvement. Our AI suggests: "For the upcoming year, I would like to discuss how you can enhance your punctuality and project management skills." This shifts the focus forward and fosters collaborative solutions.
You use vague wording without concrete examples. "You are a very dedicated employee and you do your job well." Such statements come across as superficial and do not aid the employee in their development. Our AI suggests: "Your dedication is particularly evident in the fact that you invested three additional research hours for the client presentation." Specific examples make your appreciation credible and clearly demonstrate what is valued. Try it for yourself.
You bring up important points of criticism only during the evaluation meeting. "I've noticed that you are often too reserved in meetings." The employee is shocked because they had no opportunity to improve. Our AI suggests: "We have already talked about your reservation in meetings - how do you see your progress?" Important topics should be addressed throughout the year, not just in the annual review. Try it out for yourself.
You talk 80% of the time and leave little room for the employee's perspective. "I think you should show more initiative and be more proactive." Without exchange, you miss out on important insights, and the employee feels unheard. Our AI suggests: "How do you see your role in project development, and where could you become more active?" Genuine conversations arise from questions, not lectures.
You present KPIs without context or discussion. "You've only achieved 85% of your goals." The employee doesn't know whether that's good or bad and what factors were at play. Our AI suggests: "With an 85% goal achievement, you're above the team average - let's explore what held back the missing 15%." Numbers need context and collaborative analysis to be valuable. Test it for yourself.
You've read the guide - now it's time to apply what you've learned in practice. Train with our AI and become a conversation pro.
Free to start • No credit card • GDPR compliant
Discover more conversation guides for different conversation types and expand your leadership skills.
Guide for Annual Performance Reviews
Guide for Feedback Conversations
Guide for Development Conversations
Guide for Employee Conversations
Guide for Feedback Conversations
Guide for Conflict Conversations

Nadia Schneider