AI in Hospitality Industry Statistics: Adoption, Training & Outcomes

of travel and hospitality businesses report that artificial intelligence is a priority for their organizations.

of hospitality companies report using artificial intelligence in at least one business function.

of hotels identify artificial intelligence as one of their top technology investment priorities.

of hotel companies report having moved beyond artificial-intelligence experimentation into production use.

of hospitality operators use generative artificial intelligence for marketing and content creation.

of hotels use artificial intelligence for revenue-management or pricing decisions.

of hotel businesses report using artificial intelligence to analyze guest feedback and online reviews.

of hospitality operators use artificial intelligence to support workforce scheduling and labor planning.

of travelers say they are interested in using artificial intelligence to help plan or personalize their vacations.

of travelers say they would use an artificial-intelligence virtual assistant for travel planning.

of travelers say they would use artificial intelligence to find and book accommodation.

of travelers say they would use a generative-artificial-intelligence assistant to build a day-by-day itinerary.

of travelers say they have used a chatbot or virtual assistant while researching or booking a trip.

of travelers say they would use an artificial-intelligence assistant to manage hotel bookings, changes, and service requests during a trip.

of hospitality employees say artificial intelligence skills will be important to their careers during the next five years.

of hospitality employers say they plan to upskill their existing workforce in response to technological change.

of hospitality employers say they plan to reskill workers whose roles are affected by artificial intelligence.

of hospitality companies say employees can currently access organization-approved generative-artificial-intelligence training.

of hospitality employers identify artificial-intelligence literacy as a current workforce gap.

of hotel companies have established formal guidelines governing employees' use of generative artificial intelligence.

of hotel employers have appointed a responsible person or team for artificial-intelligence governance and employee training.

of travelers say they trust artificial intelligence to suggest destinations based on their stated preferences.

of travelers say they are concerned about privacy when hotels use artificial intelligence to personalize their stay.

of consumers say they trust travel companies to use AI responsibly when the company explains how their data is used.

of travelers say they would reject an AI-generated recommendation if they could not obtain human assistance for the decision.

of travelers say they would trust artificial intelligence to select a hotel that matches their personal preferences.

of travelers say they are comfortable interacting with an artificial-intelligence chatbot instead of a hotel employee for basic service questions.

of hotels report improved forecast accuracy after adopting machine-learning revenue-management systems.

of hotel companies report lower energy costs after using artificial intelligence to optimize building operations.

of hospitality companies report reducing marketing-production costs through generative artificial intelligence.

of hospitality operators report reduced no-show or cancellation losses after using artificial intelligence for demand prediction.

to 4.4% of annual global economic value could be created by generative artificial intelligence across business functions, including hospitality operations.

of working hours in the hospitality sector could be affected by generative artificial intelligence, primarily through augmentation and automation.

of hotel back-office work could be automated or substantially accelerated by generative artificial-intelligence tools.

of hotel operators report measurable labor-cost reductions after deploying artificial intelligence or automation.