Sales

AI role-play training for sales agents

As a sales representative, you’ll practice making discount requests right before closing and handling non-binding “maybe later” commitments in an AI role-play. Unlike a coaching session or learning by doing, the practice happens before your real conversation—without anyone watching. In your next call or meeting, you’ll bring up the discount point with purpose and agree on a clear next step.

3 free conversations per monthno credit cardhosting in Germany5–15 minutesby voice
Start conversationPhone · Cold call opening
Larissa Böhm

Larissa Böhm

Gatekeeper at first contact

Larissa checks whether your call is actually worth the effort.

  • Cold outreach
  • Finance leadership
  • Phone

“Without reliable figures, I won’t forward anything to the person responsible.”

Your task

Get to the decision-maker without bypassing Larissa, and clarify the approval path.

8.4

This is what your evaluation looks like

Approval path clarified, but the value to the gatekeeper is still unclear

Also available:

In short

Sell confidently as a sales representative—at a glance

As a sales representative, you need a clear view of customer needs—so you can position offers effectively and guide customer conversations with confidence. Careertrainer turns that into a hands-on practice space, where you sharpen your conversation skills for real, specific customer situations.

The problem
If the discount question only comes up at the very end, you often don’t have a ready-made way to handle it—and you don’t always recognize the need early enough. Even after a strong conversation, you may still wonder whether your offer truly matched what the customer needed.
How it runs
You describe your situation with a short summary. Then you practice the conversation for 5 to 15 minutes using voice. After that, a second AI reviews your performance and backs up the evaluation with direct quotes.
What gets checked
  • Whether you respond to a discount request professionally,
  • Whether you clarify needs before you make an offer,
  • Whether you explain your offer in a way that’s clear and easy to understand

Training at a Glance

Training format details only—no study results included.

5–15 min
Exercise duration
Be ready before your first appointment—or between shifts.
0–10
Assessment per competency
Every assessment is backed by direct quotes from the conversation.
70/30
Score weighting
70% of the exercise is about reaching your goals, and 30% focuses on core conversation skills.
2 AIs
Separate Roles
An AI plays the role of your conversation partner, while a second system evaluates your performance.

When the deal starts to stall

When it comes to asking for a discount or switching providers, the difference is whether you first understand the real reason—or react too quickly. For a no-obligation sign-up and when there’s general demand, the next step depends on whether you agree on a clear purpose and defined selection criteria.

  • Negotiation

    Discount request just before closing

    If you can offer me an additional five percent, then we can make it happen.

    The conversation tips when …you give in immediately—without first clarifying the reason for the request or agreeing on a fair, matching trade-off.

    • Are you wondering why you’re looking for that discount?
    • Find out what kind of consideration an agreement can enable.
    Practice this situation
  • Sales

    No-obligation conversation close

    Send me the documents, and I’ll get back to you shortly.

    The conversation tips when You send out the materials without agreeing on a clear reason or timeline for follow-up feedback.

    • You might be wondering what’s still unclear after reading this.
    • Schedule a specific time for your feedback.
    Practice this situation
  • Sales

    Objection to switching providers

    We were generally happy with our previous provider.

    The conversation tips when you list the benefits of your offer right away instead of uncovering what drives customer satisfaction.

    • You’re exploring what your current provider is doing well.
    • After that, you’ll check whether your offer provides the right entry point for your audience.
    Practice this situation
  • Sales

    The need is too generic

    We’re currently exploring a few different options.

    The conversation tips when …before you present your offer without yet knowing what will truly tip the decision in your favor.

    • You’re looking for the most important selection criterion.
    • Discover how you can tell whether your counterpart has found the right solution.
    Practice this situation

Sell with confidence as a Sales Representative

You practice real-life sales conversations from your everyday work—so you can clarify needs, present the right offer, and agree on the next step with confidence.

  • New prospect

    Sales

    You’re speaking with a new prospect who’s either following a recommendation or comparing offers for the first time. In the role-play, you practice asking the right questions to uncover their needs and positioning your offer in a way that truly fits. You go into your next conversation better prepared—and you leave with the next step clearly agreed.

    What you want to achieve in your first conversation

    • Clarify your needs with focused, targeted questions
    • Present an offer that matches your needs.
    • Book your next step now—confirm it with a binding commitment.
  • Existing customer

    Leadership

    You’re preparing for a new order—or adapting to changing needs from an existing customer. In the role-play, you’ll practice uncovering current requirements quickly and shaping an offer that fits. With this training, you’ll lead your next conversation with more focus, and make the next step clear from the start.

    What you want to achieve in a customer conversation

    • Ask targeted questions to uncover changing needs.
    • Offer the right add-on with your order.
    • Answer discount questions with confidence
  • Hesitant Contact

    Sales

    You’ll speak with a stakeholder who can see the potential value—but isn’t ready to commit yet. In the role-play, you practice exploring their concerns, aligning the benefits to what they actually need, and proposing a clear, relevant next step. With a structured conversation plan, you’ll go into your next meeting prepared and confident.

    What you want to achieve with restraint

    • Explore your hesitation by learning how to ask better open questions.
    • Make the value clear in line with what the customer needs.
    • Book your next step—commit to a follow-up

So you can practice your discount negotiation

You practice responding calmly to Martin’s request for a 5% discount—and clarifying what he wants in return.

  1. 01Prepare

    Sal · Sales coach
    SalSales coach

    When I get hit with discount requests, I often give in too quickly—and then I’m left wondering whether I could have asked for something in return.

    What do you know about the planned order volume?

    The customer is planning a larger order but hasn’t confirmed the final quantity yet.

    Discount request just before you close the deal

    Martin Keller

    Head of Procurement for Store Supplies · determined

    Get ready with Coach Sal

    Coach Sal asks you what you know about Martin’s planned order quantity. You clarify that Martin is planning a larger order, but he hasn’t committed to a specific amount yet.

  2. 02Speak

    Phone mode
    Martin KellerHead of Procurement for Retail Supplies · Determined00:12

    If you can come up with an extra 5%, we can make it work.

    Have a conversation with Martin

    On a phone call, Martin Keller asks for a 5% discount. You’ll practice: first, asking for the reason—and then proposing a suitable counteroffer.

  3. 03Review

    Evaluation
    5,5

    Discount request just before you close the deal

    Pricing request confirmed5,5
    Consideration agreed4,5
    Close the deal calmly6,5

    01:12: All set—I’ll deduct 5% directly from your amount.

    Get feedback from the second AI

    After the conversation, a second AI reviews your performance and assigns your score—not a human coach.

  4. 04Debrief

    Sal · Sales coach
    SalSales coach

    At 01:12, you immediately agreed to the discount. You didn’t ask what the claim was for—and you also didn’t clarify any kind of trade-off or counterleistung.

    What should I have said in that situation?

    What price discount would make this work for you? Let’s review your options and see if we can agree on a suitable arrangement.

    Focus
    Align the terms of compensation
    Next exercise
    Start Trial

    Review and repeat

    With Coach Sal, you review the exact moment when you immediately offered Martin 5% off. Then you practice how to tie the discount to a clear value exchange.

Four coaches for four fields: Lea for leadership, Sal for sales, Vera for negotiation, Sam for customer service. Coach conversations by voice or text.

Step 04 leads back to 02

Handle the discount question confidently—and close the conversation with ease

Practice making discount requests and handling non-binding offers before your next conversation. That way, you can uncover real needs with purpose and decide confidently on the next step.

  • Voice Training

    Practice handling discount requests

    If the discount request only comes in shortly before closing, you practice the situation live with voice role-play. You speak freely and in real time—on the phone or in person.

    Learn more: Live Voice Role-Play
  • Your Own Scenarios

    Train your sales conversations

    If you want to identify your needs faster, briefly describe a realistic sales situation. Based on your description, the AI generates a role-play you can use to practice your questions and conversation flow.

    Learn more: AI Role-Play Generator
  • Conversation review

    Align on the next step clearly

    If you want to check whether you’ve clearly agreed on the next step, have your role-play assessed. A second AI backs up its evaluation with quotes from the conversation.

    Learn more: AI Conversation Analysis with Quotes

Scenario examples

Practice with realistic AI characters

Pick a scenario that matches your situation, then jump into the AI role-play.

4 scenarios

Industry

Situation

Larissa Böhm

Larissa Böhm

Gatekeeper at first contact

Konzern MatrixCold call openingGatekeeper blocksMid-market CFO

In the office, you reach Larissa Böhm on the first call. She keeps you from getting to the right person and asks for specific proof of value and the next steps.

What you'll practise

  • Open access respectfully
  • Make the approval path visible
  • Win Larissa as an ally
„I don’t pass on requests like this without clear proof.”

In the appScenario pre-filled, fully editable

Tobias Weber

Tobias Weber

Buyer after an internal priority shift

Mittelstand FamiliengefuehrtDiscovery callGDPR concernClinical buyer

The window for the initial meeting is tight when you meet Tobias in the meeting room. He puts patient safety and data protection on the agenda and only reveals his original need reluctantly.

What you'll practise

  • Pick up the pressing topic briefly
  • Build a bridge back to the need
  • Secure the agenda together
„I need solid evidence for the GDPR.”

In the appScenario pre-filled, fully editable

Alex Winter

Alex Winter

Product presentation before the purchase decision

Scaleup TechProduct demoNeed to discuss with partnerConstruction business owner

At the very start, Alex raises the pressured site time and refers to another person. On the phone, you need to clarify the real decision-maker without assuming responsibility.

What you'll practise

  • Clarify the decision
  • Assign responsibility
  • Secure a joint appointment
„I can’t decide this on my own.”

In the appScenario pre-filled, fully editable

Pricing

Practice sales agent negotiation training from tonight

Three conversations every month are free. If you want to practice more often before a real meeting, pick a plan. Add a card, cancel monthly, no meeting required.

  • Servers in Germany
  • Your conversations are not used to train AI
  • Reporting is aggregated only
  • Cancel monthly
1person
1 · alone12 · team3060+ · organization

Practice alone

Fits you

All four areas are in every plan. The only difference is your conversation quota.

  • Free3 conversations€0
  • Basic15 conversations€14.99
  • Pro40 conversations€29.99
  • Unlimitedunlimited€59.99

Prices per month, cancel monthly.

Start for free

No credit card · upgrade any time

Team · 2 to 12 people

€59.98/ month total

2 × €29.99 per seat · 40 conversations per person per month

  • All four areas for every team member
  • Your own scenarios and learning paths for the team
  • Team overview at group level
  • No setup fee, no meeting required
Set up a team

Ready immediately · cancel monthly

Organization · from 13 people

An offer per person per month, within two working days

At this size the price is not set by headcount, but by:

  1. 01How many start together in a cohort
  2. 02Which of the four areas you roll out
  3. 03How much of your own context goes into the scenarios
  4. 04Your privacy and works-council path
Book a meeting

30 minutes · you run a role-play yourself

Included in every plan, including the free one

  • Four areasLeadership, sales, negotiation, customer service
  • Live by voiceRole-plays as a real conversation, not a chat
  • Scenario generatorYour own conversations from a short description
  • Evidence-based evaluationA second AI scores the conversation, with quotes from the transcript

Prices at a glance: Individual plans from €0 (3 conversations) to €59.99 per month (unlimited). Teams of 2 to 12 people pay €29.99 per seat per month for 40 conversations per person, cancel monthly. From 13 people there is an offer per person per month, within two working days of a 30-minute meeting. All details on the pricing page

Questions before you choose

Common Questions About How to Sell Safely as a Commercial Agent

In role-play, the other person reacts directly to how you lead the conversation. If a customer refuses to switch providers, they may still open up once you ask follow-up questions about what matters most to them with their current provider. With the right needs-based conversation, you can then uncover whether a switch makes sense—and where it could deliver real value. If you rely only on generic product arguments, the customer may hold back and insist on their satisfaction with the provider they already use.