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AI Coach – Your sparring partner for the conversation scheduled for tomorrow

Describe the situation, receive recommendations, and practice directly – all in one tool.

No waiting time for coaching appointments. No hesitation about seemingly silly questions. Describe your situation—whether it's a challenging employee conversation, a stalled price negotiation, or an escalated customer case. The AI Coach knows your strengths and weaknesses from previous training and provides you with immediately actionable recommendations. And if you wish, you can practice the situation directly in a role-play.

Live example · This is what training looks like

30 scenarios
Live audio

Your own scenario

Reese Campbell

Reese Campbell

Leadership
the Untouchable Top Performer

Senior · 37 · ENTJ

Cross-industry

Coaching: The High Performer Who Thinks Feedback Doesn't Apply to Them

Your top performer's behavior just triggered an HR escalation. Can you make her see that numbers aren't everything?

Reese Campbell is your top performer with the highest output and best client reviews. However, she consistently dismisses developmental feedback, claiming her numbers justify her methods. Now, two junior team members have filed complaints with HR regarding her dismissive communication style and lack of documentation. You must address this behavioral issue directly without minimizing her achievements or letting her deflect.

Goal: Deliver direct feedback about the HR complaints and secure her commitment to change her communication style.

Practice with Reese Campbell — it’s free

What AI Coach offers

Discover the key capabilities and how they enhance your training.

Describe the situation, receive a recommendation immediately.

You describe your situation – the coach analyzes it and provides you with specific, actionable recommendations. No theory, no textbook answers, just practical advice tailored to your conversation.

Familiar chat interface – write like in WhatsApp or ChatGPT

Immediate responses, even on Sunday evenings or at 3 AM

Concrete conversation starters, phrasing suggestions, and strategies

Inquire, clarify, discuss – for as long as you wish

The coach knows you – personalized instead of generic

The AI Coach has access to your skill gap analysis from previous training sessions. It knows where you excel and where you need further development—and tailors its recommendations accordingly.

Access your strengths and weaknesses from the conversation training

Identifies patterns across multiple conversations

Recalls previous coaching conversations and establishes connections

Recommendations improve and become more personalized with each training session.

Preparing Leadership Conversations

Feedback discussions, termination conversations, team conflicts, return-to-work discussions after illness – the coach helps you structure the conversation and find the right words.

Feedback conversations: How do I communicate clearly without losing the employee?

Termination Conversations: Process, Phrasing, Legal Pitfalls

Team Conflicts: Analysis of Dynamics and Concrete Moderation Strategies

Especially for leaders without formal management training in SMEs

Preparing Sales Conversations

Price negotiation, objection handling, initial conversation with a skeptical decision-maker, upselling – the coach analyzes your sales situation and provides you with a strategy for tomorrow.

Price Negotiation: How do I maintain the price without losing the deal?

Objection Handling: Concrete responses to 'too expensive', 'no need', 'already have a provider'

Initial Consultations: Prepare Conversation Starters and Needs Analysis

Also for B2C sales: Overcome price resistance, upselling at the point of sale

Mastering Customer Conversations & Escalations

Escalated customer on the phone, complaint on social media, in-store grievance – the coach provides you with de-escalation strategies and specific phrases for challenging customer situations.

De-escalation: How do I calm an upset customer?

Complaints: Respond professionally without backing down

Escalation Management: When to take over, when to escalate?

Follow-up: What do I learn from the conversation for next time?

From coaching directly to role-playing (coming soon)

The game changer: While discussing a situation, the coach suggests, "Would you like to practice this directly?" With a click, the coaching conversation transforms into a training scenario featuring an AI character that responds exactly like the person you were just talking about.

From theory directly to practice – one click

AI generates scenarios based on your specific situation.

Back to the coach for feedback and reflection after the role play.

Theory, practice, reflection – all in one workflow

At a glance

Everything you need to know about the audience, use cases, and what makes AI Coach special.

Who is this for?

Executives in SMEs without a coaching budget, sales representatives preparing for price negotiations and objection handling, service staff looking to better manage escalations and difficult customer conversations – without a coaching appointment, without waiting time.

Typical Use Cases

  • Tomorrow, a termination meeting is scheduled – how do I prepare?
  • My employee always reacts defensively to feedback – what should I do differently?
  • The customer says 'too expensive' and I fold every time – how do I maintain the price?
  • I have an escalated customer on the phone – how do I de-escalate?
  • My team has been experiencing a conflict for weeks – how do I address it?
  • I am new to leadership and have never received leadership training.
  • I hesitate to actively recommend higher-priced products.
  • A customer wants to speak to the supervisor – how do I respond professionally?

Right for you if...

  • Right for you if you have a difficult conversation tomorrow and need preparation now – not next week.
  • Especially for leaders who spend 80% of their time on tasks and 20% on leadership and do not have their own coach.
  • Ideal for sales representatives who want to review the strategy one more time before the evening client meeting.
  • Ideal for service teams looking to handle escalations more confidently—without waiting for the next workshop.
  • Perfect for those who prefer to practice on their phone rather than in front of colleagues at the office.

What sets us apart

The AI Coach is not a generic chatbot. It understands your strengths and weaknesses from previous training (skill gap analysis), remembers past conversations, and identifies patterns ("This is the third time you've had difficulties with this type of client"). The key difference from ChatGPT: a structured coaching framework instead of free text generation, personalized recommendations instead of generic tips, and the ability to transition directly from coaching to practical role-playing. Additionally, it is GDPR-compliant on EU servers – your conversations belong to you, not the AI provider.

Coaching when you need it – not when an appointment is available

< 5 sec.

Average Response Time

Sunday evening before the Monday meeting – the coach responds immediately.

From Practical Application

AI Character Library

Practice with realistic personalities

Every employee is different – and reacts differently to feedback. Our characters are built on scientifically validated personality models and simulate realistic conversation dynamics: from the insecure junior employee to the critical senior developer.

Every character reacts differently

Tobias Kern

Tobias Kern

The frustrated existing customer

After-Sales & Service

System hasn't worked for 3 weeks – threatens legal action. Doesn't want apologies, wants a solution with a date.

threatens legal actiondemands concrete deadlinerejects excuses
Introverted
Extroverted
Detail-oriented
Conceptual
Analytical
Emotional
Structured
Flexible
Sophia Berger

Sophia Berger

The ambitious top advisor

Insurance

Excellent closing numbers, but fears coaching juniors will hurt her own figures.

emphasizes own performanceworries about commission lossneeds career perspective
Introverted
Extroverted
Detail-oriented
Conceptual
Analytical
Emotional
Structured
Flexible
Marcus Berger

Marcus Berger

The fallen top performer

Private Banking

Was formerly a top performer, now 40% below target. Blames market conditions, but missed the digital shift.

references external factorsdefends old methodsopens up with support not blame
Introverted
Extroverted
Detail-oriented
Conceptual
Analytical
Emotional
Structured
Flexible
Jürgen Haas

Jürgen Haas

The loyal long-tenured employee

Human Resources

18 years devoted to the company. The termination feels like personal failure, not a business decision.

defines himself through worktakes termination personallyneeds dignity and respect
Introverted
Extroverted
Detail-oriented
Conceptual
Analytical
Emotional
Structured
Flexible
16+
Different Personality Types
50+
Realistic scenarios
24/7
Available for training anytime

Choose your plan

Transparent pricing for you alone or your whole team. Enterprise and White Label kept separate – clearly split, no jargon.

Still have questions? We're happy to advise you. Contact Us

FAQ

Frequently Asked Questions

What is the difference between the AI Coach and ChatGPT?

ChatGPT can answer questions – but it doesn't know you. The AI Coach understands your strengths and weaknesses from previous training sessions. When you ask, 'How do I conduct the feedback conversation tomorrow?', ChatGPT provides general tips. The AI Coach tells you: 'Based on your recent training, you tend to phrase criticism too softly. State the main point directly in the first sentence this time.'

Additionally, the Coach remembers past conversations. It recognizes patterns ('This is the third time you've had difficulties with this type of client') and can make connections that you might overlook. ChatGPT starts every conversation from scratch.

And the most important difference: The AI Coach can generate a role-play training from the coaching conversation. You discuss the situation, practice it directly with an AI character, and then return to the Coach for reflection. ChatGPT cannot do this – it remains purely theoretical.

Technically: All conversations are GDPR-compliant and stored on EU servers. Your data is not used for training the AI models.

Does the AI Coach replace a real coach or mentor?

No – and that is not the goal. For in-depth personal development, strategic career planning, or complex organizational issues, a human coach remains essential.

But honestly: How often do you actually have a coach available when you need one? Sunday evening before the Monday meeting? Between two client appointments? Right after a heated phone call? In those moments, the AI Coach helps – immediately, without an appointment, without budget approval.

For most everyday situations – 'How do I handle this employee?', 'Was my reaction appropriate?', 'How do I prepare for this negotiation?', 'How do I de-escalate this client?' – the AI Coach is faster, cheaper, and always available. And thanks to its connection to your training data, it is often surprisingly accurate.

Many users utilize the AI Coach as a complement: They resolve everyday questions with the AI Coach, while for the bigger issues, they have their human sparring partner.

In which conversation situations can I use the AI Coach?

Essentially for any situation where you would typically wish for an experienced colleague or coach:

Leadership: Prepare feedback discussions, structure termination conversations, analyze team conflicts, formulate goal agreements, plan return-to-work discussions after illness, improve remote leadership, address motivation issues within the team.

Sales: Strategically prepare for price negotiations, role-play objection handling for specific customer types, plan initial conversations with skeptical decision-makers, develop closing strategies, create upselling approaches for the point of sale, draft follow-up offers.

Customer Communication: De-escalate escalated customer conversations, handle complaints professionally, respond to difficult complaints, reflect on service quality, plan customer retention strategies.

Cross-Functional: Draft difficult emails, mediate conflicts between departments, reflect on personal communication patterns, prepare for assessment centers or job interviews.

The coach does not provide textbook answers but rather specific recommendations for your unique situation – including phrasing suggestions that you can use directly.

What does the AI Coach cost?

The AI Coach is part of the Pro Plan – unlimited conversations, full access to Memory and Performance Analytics. You pay a fixed monthly fee per user, with no hidden costs per message or conversation.

For teams of 2 or more, there is team pricing with a fixed budget cap per month – the manager can immediately see the cost for 5 users without needing to schedule a demo. No employee can accidentally incur additional costs.

The Enterprise package includes additional features: customization to your company guidelines, Slack integration, team analytics for HR, and a dedicated contact person.

There is a free trial period during which you can test the Coach with all features – no credit card, no obligation. This allows you to determine if the Coach works for your situation.

How secure are my conversations with the AI Coach?

All conversations are private and visible only to you – not to HR, not to supervisors, not to colleagues. The data is stored in compliance with GDPR on EU servers and transmitted securely.

This is particularly relevant when discussing sensitive topics: a difficult relationship with a supervisor, a conflict within the team, an impending resignation, uncertainty about your own performance. You don't have to worry about who might be reading along.

In the Enterprise package, anonymized aggregate data can be reported to HR (e.g., 'How many managers use the coach per week?') – but never conversation content or personal details. The AI models process your inputs solely for response generation – there is no training of the models with your data.

If you resign, you have 30 days to download your chat history. After that, all conversations will be deleted from our systems – including all backups.

How does the memory function work? What does the coach remember?

The coach has access to three sources of information:

1. Your training results: The skill gap analysis from your previous role-playing training. He knows where you excel (e.g., empathy, conversation structure) and where you need development (e.g., formulating direct criticism, maintaining price under pressure, de-escalation). His recommendations will adapt accordingly.

2. Previous coaching conversations: He can review past discussions and identify patterns. 'This is the third time you’ve struggled with this type of client – let’s analyze a pattern.' You won’t need to explain everything from scratch each time.

3. Context you provide: Team size, industry, experience level, typical client situations, products you sell. The more context you provide, the more precise the recommendations will be.

The result: Over time, the coach will become more and more tailored to you. The first session is good – the tenth session feels like a conversation with a colleague who has known you for years.

What is the difference between AI Coach and role-playing training?

Two different tools that are strongest together:

The AI Coach is for consultation and reflection. You describe a situation, ask questions, receive recommendations, and discuss strategies. He is your sparring partner for thought – like an experienced colleague you seek advice from.

The role-play training is for practical practice. You engage in a simulated conversation with an AI character who has its own beliefs, stress reactions, and inner truth. You are not practicing theory, but real conversation management under realistic conditions.

The twist: Both are integrated. You discuss a challenging price negotiation with the coach. He suggests, 'Would you like to practice that directly?' With one click, you are sent into a role-play with a skeptical AI buyer. After the training, you return to the coach and reflect: What worked? What didn’t? What will I do differently in the real conversation tomorrow?

Theory → Practice → Reflection – all in one tool, without any media disruption.

Can I also use the AI Coach on mobile?

Yes – and this is intentionally designed that way. Many users practice and reflect not in the office in front of colleagues, but in the evening at home on their phones. Before the difficult conversation tomorrow, after a demanding client day, on the way to an appointment.

The chat interface works on smartphones just as it does on desktops – responsive, fast, no app download required. You open the browser, type your question, and receive an answer in seconds.

This is particularly important for teams in SMEs: When three employees are sitting in an office, no one wants to conduct a coaching conversation in front of others. Mobile allows everyone to practice discreetly and at their own pace – whenever and wherever they want.

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