AI in Ecommerce Statistics: Personalization, Service & Sales Performance

of enterprises have deployed at least one AI technology in their business operations, according to the 2024 Gartner survey.

of retail executives reported using AI to improve customer service and engagement.

of B2B organizations expect to increase their AI spending in the next 12 months.

of companies reported deploying generative AI in at least one business function for customer-facing operations.

of companies reported using AI for personalization across channels.

of retailers reported that AI is integrated into their marketing technology stacks.

of retailers reported using AI to reduce inventory stockouts.

of retailers said they plan to use generative AI to create personalized product content.

of retailers said they are modernizing their data platforms to support AI use cases.

of companies said they have integrated AI capabilities into their customer experience platforms.

of organizations said they are prioritizing AI in operations automation such as forecasting, pricing, and fulfillment.

of retailers said they are using federated learning or privacy-preserving techniques to use customer data for AI.

of companies said they have adopted AI evaluation metrics for measuring model performance in production.

of retailers said they are implementing real-time personalization to improve conversion rates.

of organizations said they plan to deploy more AI in marketing automation during 2025.

of retailers reported adopting a composable commerce architecture to better integrate AI services.

of retailers reported that AI is being used for fraud detection in eCommerce checkout.

of ecommerce managers said AI improves personalization quality over time through learning systems.

of organizations reported that AI improves demand planning accuracy.

of retailers said they are using AI to support product data quality, including catalog enrichment.

of enterprises said AI is used to personalize offers in real time at the point of decision.

of retailers said AI is used to predict customer returns and adjust product recommendations.

of retailers reported using AI to detect website UX issues that reduce sales conversion.

is forecast to be the global spend on artificial intelligence software by 2026.

of worldwide retail spending is expected to be influenced by AI-driven personalization by 2026.

is the estimated global spend on AI in marketing in 2024.

is projected global spend on AI in marketing by 2027.

$0.30 per dollar is the estimated incremental value created per dollar of retail media investment by using AI optimization tools.

is forecast to be the market for AI product discovery solutions by 2026.

was spent on AI-based fraud prevention solutions globally in 2024.

is projected global spend on AI-based fraud prevention solutions by 2027.

of marketers reported using AI or automation for campaign optimization.

of companies said AI improves the performance of search advertising in eCommerce.

of marketers said personalization increases customer engagement.

of retailers reported using AI for dynamic pricing and promotional offers.

of marketers reported using AI to segment customers more accurately.