With each scenario, you get a complete training setup—not just a Chat-Bot prompt. Specifically, you receive six scenarios mapped along the sales funnel: first contact with the new product, needs analysis with switching arguments, product presentation and demo, objection handling against existing providers and outdated assortments, price negotiation with launch conditions, and closing.
Each scenario also includes its own AI customer with a clearly defined personality—buyer roles such as Decision Maker, Evaluator, Procurement, or Champion, paired with personality types like dominant, analytical, relationship-oriented, or expressive. The character has its own internal logic, its own objections, and its own communication style. With good conversation management, they open up; under pressure or when features are dumped, they pull back.
Each scenario additionally has a scoring logic: three to four scenario-specific learning goals with weighted importance—combined with five universal sales competencies such as needs analysis, active listening, value communication, objection handling, and closing strength. After every training session, a second, independent AI system delivers the assessment—not the conversation partner. This is methodologically important, because otherwise the evaluation would be biased by the course of the conversation.
