Video Interviews Statistics

Consumer Behavior

Video has become the dominant content format, with consumers dedicating nearly a full day each week to online viewing. The overwhelming preference for video over text reflects a fundamental shift in how people learn, shop, and make decisions in the digital age.

• The average person is predicted to spend 17 hours a week watching online video in 2024.

• 54% of consumers want to see more video content from a brand or business they support.

• Globally, video accounts for 82.5% of all internet traffic in 2024.

• 86% of consumers would like to see more video from brands in 2024.

• 91% of people watch online videos weekly, and 69% watch them daily.

• Short-form video (less than 3 minutes) saw the highest engagement rate at 68.3% across platforms.

• 73% of consumers prefer to learn about a product or service by watching a short video.

• TikTok users spend an average of 95 minutes per day on the app.

• 65% of people watch more than half of a video.

• Gen Z spends an average of 3.8 hours a day consuming video content on social media.

• 58% of consumers regularly watch videos on social media platforms.

• Livestreaming viewership increased by 13% in 2023.

• 93% of consumers say that video has helped them make a purchasing decision.

• The most popular video content format among consumers is explainer videos (73%).

• 78% of people watch videos on YouTube at least once a week.

• Mobile video consumption increases by 100% every year.

• 66% of video content consumed by users is from streaming services.

• 96% of people have watched an explainer video to learn more about a product or service.

• 88% of people have been convinced to buy a product or service by watching a brand's video.

• 60% of social media users prefer to watch video over reading text posts on social media.

Corporate & B2B

Video has transcended marketing gimmick status to become mission-critical infrastructure for B2B operations. From accelerating hiring processes to reducing support tickets, companies treating video as essential are reaping measurable operational and revenue benefits.

• 87% of businesses use video as a marketing tool in 2024.

• 91% of businesses planning to use video in their marketing efforts for 2024 are satisfied with the ROI it provides.

• 76% of businesses believe video has directly helped them increase sales.

• 82% of B2B marketers use video in their content marketing strategy.

• 88% of businesses say video gives them a positive ROI.

• 79% of professionals say user-generated video content is crucial for a successful marketing strategy.

• 69% of B2B buyers prefer to watch a short video rather than read an article or blog post about a product/service.

• Video content helps businesses increase brand awareness by 87%.

• 83% of businesses that use video for training purposes reported improved learning retention.

• Companies using video in their hiring process see a 34% reduction in time-to-hire.

• 84% of internal communicators believe video is effective for employee engagement.

• 72% of B2B companies are using live video for marketing and events.

• Personalized video emails can boost click-through rates by up to 200-300%.

• 70% of B2B buyers watched video content to research a purchase in 2023.

• Businesses using video in their marketing receive 41% more web traffic from search than non-users.

• 68% of marketers plan to increase their investment in video marketing in 2024.

• Video content helps reduce customer support inquiries by 43%.

• Video testimonials boast an 89% effectiveness rate in influencing B2B purchasing decisions.

• 75% of executives watch work-related videos on business websites at least once a week.

• B2B companies using video marketing experience 49% faster revenue growth than companies not using video.

Digital Strategy

The convergence of AI, 5G, and mobile-first design is creating a video renaissance where personalization meets scale. Strategic video deployment now directly correlates with SEO dominance and customer engagement metrics that were unimaginable just years ago.

• 96% of video marketers plan to include short-form video in their strategy for 2024.

• AI-powered video creation tools are expected to save businesses 70% in video production costs by 2025.

• 75% of all mobile data traffic is expected to be video by 2027.

• 86% of internet users access video content through their smartphones.

• The adoption of 5G will enable an 80% growth in mobile video consumption over the next five years.

• 70% of companies are experimenting with or implementing interactive video content.

• Virtual Reality (VR) and Augmented Reality (AR) in video content marketing are expected to reach a market value of $26 billion by 2025.

• 90% of marketers believe that video is becoming more important for SEO.

• Websites with video are 53 times more likely to rank on the first page of Google.

• 65% of companies prioritize video content for their mobile-first strategies.

• Personalized video messages result in 8x higher open rates and 5x higher click-through rates compared to generic emails.

• The usage of video in email marketing campaigns can lead to a 19% increase in conversions.

• 74% of marketers believe that video is crucial for social media marketing success.

• 85% of businesses use video analytics to optimize their content strategy.

• By 2025, over 30% of global content consumption is expected to be viewed on smart TVs.

• Live streaming e-commerce generated over $240 billion globally in 2022, projected to grow significantly.

• 60% of consumers prefer shoppable video content over static images for product discovery.

• 70% of companies are integrating video content into their chatbot interactions for a richer customer experience.

• AI-generated video tools can reduce the time required for video editing by up to 50%.

• 78% of businesses leverage video conferencing and collaboration tools on a daily basis.

Market Size & Growth

The video economy is exploding across every segment, with streaming, advertising, and enterprise platforms collectively approaching trillion-dollar valuations. These aren't incremental gains—they represent a wholesale restructuring of how digital content is created, distributed, and monetized.

• The global video streaming market size was valued at USD 609.43 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 20.3% from 2024 to 2030.

• The global video content market size is projected to reach USD 530.8 billion by 2028, growing at a CAGR of 16.7%.

• Global digital video advertising spending is projected to reach $202.9 billion in 2024.

• The enterprise video platform market is expected to reach $25.9 billion by 2028, growing at a CAGR of 14.5%.

• The global short-form video market is expected to grow from $13.59 billion in 2022 to $107.13 billion by 2030, at a CAGR of 30.6%.

• The global live streaming market size was estimated at USD 100.83 billion in 2022 and is projected to surpass a valuation of USD 400 billion by 2032, expanding at a CAGR of 14.9%.

• The global video conferencing market size is projected to reach USD 22.5 billion by 2030, growing at a CAGR of 10.9%.

• The global e-learning video market is anticipated to reach USD 62 billion by 2028 at a CAGR of 17.5%.

• The global social media video advertising market is projected to grow to over USD 130 billion by 2027.

• The market for video analytics software is expected to grow at a CAGR of 21.3% from 2023 to 2030, reaching USD 29.5 billion.

• The global interactive video market is projected to reach USD 16.7 billion by 2028, growing at a CAGR of 14.2%.

• Programmatic video advertising spending is forecast to reach $119.5 billion globally by 2025.

• The global video production market size was valued at USD 15.5 billion in 2022 and is expected to grow at a CAGR of 10.3% from 2023 to 2030.

• Mobile video advertising revenue is set to surpass $100 billion by 2024.

• The rise of Artificial Intelligence in video content creation is projected to impact 70% of video marketing by 2025.

• The global over-the-top (OTT) media services market is expected to reach USD 1.8 trillion by 2030.

• The market for video game streaming is projected to exceed USD 10 billion by 2026.

• Advertising expenditure on connected TV (CTV) is expected to reach $29.7 billion in 2024.

• The video editing software market is projected to grow at a CAGR of 6.2% from 2023 to 2030, reaching USD 2.6 billion.

• The global market for 360-degree video is projected to grow to USD 4.8 billion by 2027.

Marketing & Advertising

Video isn't just outperforming other content formats—it's lapping them repeatedly. With retention rates, conversion lifts, and engagement metrics that dwarf traditional approaches, the data makes clear that text-based marketing is fighting an uphill battle against visual storytelling.

• 87% of video marketers say video has increased traffic to their website.

• 86% of video marketers observed an increase in lead generation through video.

• Video marketing has helped 84% of businesses directly increase sales.

• 93% of marketers say they've landed a new customer because of video on social media.

• The average click-through rate (CTR) for video ads is 1.84%, significantly higher than display ads.

• Companies using video in their marketing see 27% higher customer satisfaction scores.

• Adding video to landing pages increases conversion rates by up to 80%.

• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

• Video marketers get 66% more qualified leads per year.

• 88% of marketers report good ROI from their video marketing efforts.

• Video content helps boost SEO organic traffic to a website by 157%.

• 76% of consumers purchase a product after watching a video ad.

• Brands that use video see 41% more engagement on Instagram than those that don't.

• Live video marketing generates 300% more engagement than static content.

• 75% of businesses using video marketing claim it helps them build brand trust.

• Video marketing improves brand recognition by 88%.

• Social media posts with video have 48% more views.

• 92% of marketers say video yields positive ROI.

• Video ads have a higher attention rate (80%) compared to non-video ads (20%) on social media.

• Companies using video for customer testimonials see a 30% increase in conversions.

Industry Insights

Video's transformation extends far beyond marketing departments into mission-critical operations across healthcare, education, manufacturing, and beyond. Industry-specific adoption reveals video as infrastructure rather than luxury—fundamentally reshaping how sectors operate, train, and serve customers.

• In the education sector, 80% of instructors use video for online teaching or blended learning.

• Healthcare providers using video consultations saw a 60% reduction in missed appointments in 2023.

• 70% of real estate agencies use drone video tours to showcase properties.

• In the financial services sector, video content increased website engagement by 35% for explaining complex products.

• 85% of retail businesses plan to increase their investment in shoppable video content by 2025.

• The use of video in manufacturing for training and safety reduced operational errors by 25%.

• The media and entertainment industry's video streaming services are projected to reach $834 billion by 2030.

• 65% of travel and hospitality brands use video marketing to showcase destinations and experiences.

• The use of video for internal communication in government agencies increased by 50% in 2023.

• In the automotive industry, video reviews influence 70% of car buying decisions digitally.

• Sports live streaming subscriptions are expected to reach 300 million globally by 2027.

• Tech companies using product demonstration videos experience a 40% higher conversion rate on product pages.

• The online fitness and wellness video market is projected to reach USD 59 billion by 2028.

• 72% of food and beverage brands leverage short-form video for recipe demonstrations and product promotion.

• Construction companies using video for project updates and site monitoring reported a 15% improvement in project efficiency.

• In the gaming industry, 90% of Twitch viewers watch content from live streamers.

• Legal firms using video consultations expanded their client reach by an average of 25% in 2023.

• The agriculture sector saw a 20% increase in farmer engagement with educational video content for new farming techniques.

• Non-profit organizations using video in their fundraising campaigns saw a 45% higher donation conversion rate.

• The retail fashion industry's use of virtual try-on video experiences led to a 32% reduction in product returns.

Data Sources

Statistics compiled from trusted industry sources

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