of U.S. home sellers reported using online tools influenced by AI-assisted recommendations in 2024, according to a survey published by National Association of Realtors (NAR).
AI in Real Estate Statistics: Adoption Trends, Training & Sales Conversations
Real estate AI adoption spans 9% lead-gen to 35% faster contracts; many plan more investment.
Key insights
the numbers most people quoteof real estate professionals reported using AI-powered chatbots for buyer inquiries in 2024, according to a report referenced by Zillow Research.
of consumer home shoppers said they prefer listings with AI-enhanced images in 2024, based on survey findings published by Zillow Research.
- 9%
of real estate professionals said they plan to use AI tools for lead generation in 2024, according to a report compiled by Zillow Research.
- 12%
of real estate companies said they have adopted AI-enabled customer support in 2024, according to data referenced by Deloitte.
- 19%
of real estate firms said AI is improving their customer experience in 2024, according to Deloitte’s digital transformation research coverage.
- 15%
of U.S. CRE organizations planned to increase their AI investment in 2025, according to Gartner research cited in Gartner’s newsroom.
- 17%
of real estate executives said AI is a top priority initiative in 2024, based on McKinsey research coverage.
Practice the conversation before it counts.
Try itWhat we read into it
- 10%
of U.S. home sellers reported using online tools influenced by AI-assisted recommendations in 2024, according to a survey published by National Association of Realtors (NAR).
- 20%
of real estate professionals reported using AI-powered chatbots for buyer inquiries in 2024, according to a report referenced by Zillow Research.
- 37%
of consumer home shoppers said they prefer listings with AI-enhanced images in 2024, based on survey findings published by Zillow Research.
- 38%
of CRE organizations reported using AI to improve tenant communication in 2024, according to PwC’s digital workplace and tenant experience research coverage.
- 51%
of U.S. online home shoppers said they use chat or messaging features during property search in 2024, per NAR consumer survey reporting.
- 58%
of consumers said personalized property suggestions improve their search experience in 2024, according to survey research published by Realtor.com.
- 62%
of property search users said AI filters help them find relevant listings faster in 2024, according to Zillow Research survey reporting.
- 68%
of consumers said AI-driven chatbots make it easier to ask questions about a property in 2024, according to a customer experience survey reported by Salesforce.
What we read into it
- 9%
of real estate professionals said they plan to use AI tools for lead generation in 2024, according to a report compiled by Zillow Research.
- 12%
of real estate companies said they have adopted AI-enabled customer support in 2024, according to data referenced by Deloitte.
- 19%
of real estate firms said AI is improving their customer experience in 2024, according to Deloitte’s digital transformation research coverage.
- 24%
of real estate businesses said AI improves investment analysis workflows in 2024, based on McKinsey’s applied AI research.
- 26%
of CRE organizations said they are using AI to detect fraud in transactions in 2024, based on Deloitte’s financial services and risk AI research.
- 33%
of CRE firms reported investing in AI for demand forecasting in 2024, based on McKinsey’s analytics insights.
- 35%
of real estate companies said AI improves contract review times in 2024, per Gartner’s enterprise AI automation coverage.
- 44%
of marketing teams in real estate said they have integrated AI into their workflows in 2024, per McKinsey’s survey insights on AI adoption.
What we read into it
- 15%
of U.S. CRE organizations planned to increase their AI investment in 2025, according to Gartner research cited in Gartner’s newsroom.
- 17%
of real estate executives said AI is a top priority initiative in 2024, based on McKinsey research coverage.
- 23%
of CRE leaders reported piloting AI for document automation in 2024, per Gartner’s enterprise automation coverage.
- 30%
of CRE decision-makers said they will adopt AI for underwriting in 2025, according to Gartner’s AI adoption commentary in its newsroom.
- 39%
of real estate firms said they use AI for compliance monitoring in 2024, based on Deloitte’s AI governance coverage.
- 42%
of CRE executives said AI will be critical to their data strategy in 2025, according to Gartner’s data and analytics insights.
- 47%
of real estate executives said AI will affect their competitive position in 2024, according to Deloitte’s AI and competitiveness perspectives.
- 54%
of property managers indicated AI helps them manage risk for maintenance and compliance in 2024, per Deloitte’s risk and compliance analytics coverage.
What we read into it
- 16%
of property managers reported using AI for maintenance prediction in 2024, according to a PwC report on AI in asset management.
- 21%
of corporate real estate teams said they are using AI for energy efficiency planning in 2024, based on PwC coverage of AI in sustainability.
- 22%
of real estate stakeholders said they use AI for property valuations in 2024, according to IDC’s analytics and AI industry research pages.
- 27%
of property technology professionals said they expect AI to reduce operating costs in 2024, according to Forbes’ coverage of proptech trends.
- 32%
of U.S. real estate professionals said they use AI to automate property listing feeds in 2024, based on industry coverage by Realtor.com.
- 34%
of property managers said they use AI to forecast staffing needs in 2024, according to Deloitte’s operations transformation research.
- 41%
of property managers said AI reduces time spent on routine maintenance triage in 2024, according to a report summarized by IDC.
- 53%
of CRE firms said AI improves their project planning accuracy in 2024, according to McKinsey insights into construction and operations digitization.
What we read into it
- 50%
of CRE leaders said they are increasing spending on AI-enabled software in 2025, based on Gartner’s enterprise software and AI coverage.
- 60%
of CRE firms said AI will be integrated into their core processes in 2025, according to Gartner’s enterprise AI roadmap commentary.
- 78%
of real estate executives said they expect AI to change the way their organization competes by 2025, according to McKinsey’s surveys on AI adoption.
- 90%
of CRE firms said AI will influence their technology roadmap in 2025, according to Gartner’s enterprise tech planning discussions.
- 98%
of CRE executives said AI will be part of their future operating model by 2025, per McKinsey AI adoption perspectives.
Marketing & Advertising
2 of 2 statisticsWhat we read into it
- 28%
of real estate firms said AI helps them improve lead-to-listing conversion in 2024, based on HubSpot-reported marketing analytics trends.
- 55%
of marketers said AI improves conversion rates for landing pages in 2024, per industry survey findings summarized by HubSpot.
Cite this report
Lindner, J. (2026). AI in Real Estate Statistics: Adoption Trends, Training & Sales Conversations. Careertrainer. https://careertrainer.ai/en/reports/ai-in-real-estate-statistics/
Sources
last verified 7 Jun 2026- gartner.com14 stats
- www2.deloitte.com12 stats
- mckinsey.com9 stats
- pwc.com8 stats
- zillow.com6 stats
- idc.com5 stats
- nar.realtor2 stats
- realtor.com2 stats
- salesforce.com2 stats
- forbes.com2 stats
- blog.hubspot.com2 stats
How we collect and check these numbers
Each figure is taken from a published source with a reachable URL. We keep the original wording, group numbers by theme, and mark one counter-intuitive finding per section. Counts and sources on this page are derived from the cited rows — they are not marketing totals.