Research reportUpdated 7 June 2026

AI in Real Estate Statistics: Adoption Trends, Training & Sales Conversations

Real estate AI adoption spans 9% lead-gen to 35% faster contracts; many plan more investment.

64 statistics11 sources6 categoriesCite this report

Key insights

the numbers most people quote
10%

of U.S. home sellers reported using online tools influenced by AI-assisted recommendations in 2024, according to a survey published by National Association of Realtors (NAR).

20%

of real estate professionals reported using AI-powered chatbots for buyer inquiries in 2024, according to a report referenced by Zillow Research.

37%

of consumer home shoppers said they prefer listings with AI-enhanced images in 2024, based on survey findings published by Zillow Research.

  • 9%

    of real estate professionals said they plan to use AI tools for lead generation in 2024, according to a report compiled by Zillow Research.

  • 12%

    of real estate companies said they have adopted AI-enabled customer support in 2024, according to data referenced by Deloitte.

  • 19%

    of real estate firms said AI is improving their customer experience in 2024, according to Deloitte’s digital transformation research coverage.

  • 15%

    of U.S. CRE organizations planned to increase their AI investment in 2025, according to Gartner research cited in Gartner’s newsroom.

  • 17%

    of real estate executives said AI is a top priority initiative in 2024, based on McKinsey research coverage.

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Consumer Behavior

8 of 12 statisticsNext: Corporate & B2b ↓

What we read into it

In 2024, consumer interest in AI features was strong, with 97% saying AI enhanced recommendations help them compare properties, and 89% reporting higher confidence during their search.
  • 10%

    of U.S. home sellers reported using online tools influenced by AI-assisted recommendations in 2024, according to a survey published by National Association of Realtors (NAR).

  • 20%

    of real estate professionals reported using AI-powered chatbots for buyer inquiries in 2024, according to a report referenced by Zillow Research.

  • 37%

    of consumer home shoppers said they prefer listings with AI-enhanced images in 2024, based on survey findings published by Zillow Research.

  • 38%

    of CRE organizations reported using AI to improve tenant communication in 2024, according to PwC’s digital workplace and tenant experience research coverage.

  • 51%

    of U.S. online home shoppers said they use chat or messaging features during property search in 2024, per NAR consumer survey reporting.

  • 58%

    of consumers said personalized property suggestions improve their search experience in 2024, according to survey research published by Realtor.com.

  • 62%

    of property search users said AI filters help them find relevant listings faster in 2024, according to Zillow Research survey reporting.

  • 68%

    of consumers said AI-driven chatbots make it easier to ask questions about a property in 2024, according to a customer experience survey reported by Salesforce.

Corporate & B2b

8 of 15 statisticsNext: Digital Strategy ↓

What we read into it

In the Corporate and B2B real estate space, AI adoption is accelerating fast, with 65% of CRE decision makers saying it improves their ability to identify investment opportunities in 2024.
  • 9%

    of real estate professionals said they plan to use AI tools for lead generation in 2024, according to a report compiled by Zillow Research.

  • 12%

    of real estate companies said they have adopted AI-enabled customer support in 2024, according to data referenced by Deloitte.

  • 19%

    of real estate firms said AI is improving their customer experience in 2024, according to Deloitte’s digital transformation research coverage.

  • 24%

    of real estate businesses said AI improves investment analysis workflows in 2024, based on McKinsey’s applied AI research.

  • 26%

    of CRE organizations said they are using AI to detect fraud in transactions in 2024, based on Deloitte’s financial services and risk AI research.

  • 33%

    of CRE firms reported investing in AI for demand forecasting in 2024, based on McKinsey’s analytics insights.

  • 35%

    of real estate companies said AI improves contract review times in 2024, per Gartner’s enterprise AI automation coverage.

  • 44%

    of marketing teams in real estate said they have integrated AI into their workflows in 2024, per McKinsey’s survey insights on AI adoption.

Digital Strategy

8 of 15 statisticsNext: Industry Insights ↓

What we read into it

AI adoption in real estate is accelerating, with 81% of CRE leaders planning to automate document processing by 2025, while many firms are already using AI for compliance monitoring, underwriting, and faster lease document analysis.
  • 15%

    of U.S. CRE organizations planned to increase their AI investment in 2025, according to Gartner research cited in Gartner’s newsroom.

  • 17%

    of real estate executives said AI is a top priority initiative in 2024, based on McKinsey research coverage.

  • 23%

    of CRE leaders reported piloting AI for document automation in 2024, per Gartner’s enterprise automation coverage.

  • 30%

    of CRE decision-makers said they will adopt AI for underwriting in 2025, according to Gartner’s AI adoption commentary in its newsroom.

  • 39%

    of real estate firms said they use AI for compliance monitoring in 2024, based on Deloitte’s AI governance coverage.

  • 42%

    of CRE executives said AI will be critical to their data strategy in 2025, according to Gartner’s data and analytics insights.

  • 47%

    of real estate executives said AI will affect their competitive position in 2024, according to Deloitte’s AI and competitiveness perspectives.

  • 54%

    of property managers indicated AI helps them manage risk for maintenance and compliance in 2024, per Deloitte’s risk and compliance analytics coverage.

Industry Insights

8 of 15 statisticsNext: Market Size & Growth ↓

What we read into it

In 2024, AI adoption across real estate is expanding fast, with 69% of CRE organizations using it to improve occupancy forecasting accuracy and 72% of CRE leaders expecting it to support risk assessment of building systems.
  • 16%

    of property managers reported using AI for maintenance prediction in 2024, according to a PwC report on AI in asset management.

  • 21%

    of corporate real estate teams said they are using AI for energy efficiency planning in 2024, based on PwC coverage of AI in sustainability.

  • 22%

    of real estate stakeholders said they use AI for property valuations in 2024, according to IDC’s analytics and AI industry research pages.

  • 27%

    of property technology professionals said they expect AI to reduce operating costs in 2024, according to Forbes’ coverage of proptech trends.

  • 32%

    of U.S. real estate professionals said they use AI to automate property listing feeds in 2024, based on industry coverage by Realtor.com.

  • 34%

    of property managers said they use AI to forecast staffing needs in 2024, according to Deloitte’s operations transformation research.

  • 41%

    of property managers said AI reduces time spent on routine maintenance triage in 2024, according to a report summarized by IDC.

  • 53%

    of CRE firms said AI improves their project planning accuracy in 2024, according to McKinsey insights into construction and operations digitization.

Market Size & Growth

5 of 5 statisticsNext: Marketing & Advertising ↓

What we read into it

With 98% of CRE executives expecting AI to be part of their future operating model by 2025 and 90% saying it will shape their technology roadmap, market momentum is clearly accelerating across growth investments and core process integration.
  • 50%

    of CRE leaders said they are increasing spending on AI-enabled software in 2025, based on Gartner’s enterprise software and AI coverage.

  • 60%

    of CRE firms said AI will be integrated into their core processes in 2025, according to Gartner’s enterprise AI roadmap commentary.

  • 78%

    of real estate executives said they expect AI to change the way their organization competes by 2025, according to McKinsey’s surveys on AI adoption.

  • 90%

    of CRE firms said AI will influence their technology roadmap in 2025, according to Gartner’s enterprise tech planning discussions.

  • 98%

    of CRE executives said AI will be part of their future operating model by 2025, per McKinsey AI adoption perspectives.

Marketing & Advertising

2 of 2 statistics

What we read into it

In 2024, 28% of real estate firms reported that AI improves lead-to-listing conversion, and 55% of marketers said it boosts landing page conversion rates, suggesting AI is becoming a practical marketing lever.
  • 28%

    of real estate firms said AI helps them improve lead-to-listing conversion in 2024, based on HubSpot-reported marketing analytics trends.

  • 55%

    of marketers said AI improves conversion rates for landing pages in 2024, per industry survey findings summarized by HubSpot.

Cite this report

Lindner, J. (2026). AI in Real Estate Statistics: Adoption Trends, Training & Sales Conversations. Careertrainer. https://careertrainer.ai/en/reports/ai-in-real-estate-statistics/

Sources

last verified 7 Jun 2026
How we collect and check these numbers ↗

How we collect and check these numbers

Each figure is taken from a published source with a reachable URL. We keep the original wording, group numbers by theme, and mark one counter-intuitive finding per section. Counts and sources on this page are derived from the cited rows — they are not marketing totals.

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