AI in Real Estate Statistics: Adoption Trends, Training & Sales Conversations
AI adoption is accelerating in real estate: 35% say AI improves contract review times (Gartner), 34% use it to forecast staffing (Deloitte), and 30% of CRE decision-makers plan AI underwriting in 2025 (Gartner). Usage spans chatbots (20%, Zillow) to fraud detection (26%, Deloitte) and valuations (22%, IDC).
Key Takeaways
See how real estate teams use AI—from 9% leading-gen plans to 35% speeding contract review—plus 2025 underwriting, fraud detection, and forecasting stats.
- 10% of U.S. home sellers reported using online tools influenced by AI-assisted recommendations in 2024, according to a survey published by National Association of Realtors (NAR).
- 20% of real estate professionals reported using AI-powered chatbots for buyer inquiries in 2024, according to a report referenced by Zillow Research.
- 37% of consumer home shoppers said they prefer listings with AI-enhanced images in 2024, based on survey findings published by Zillow Research.
- 9% of real estate professionals said they plan to use AI tools for lead generation in 2024, according to a report compiled by Zillow Research.
- 12% of real estate companies said they have adopted AI-enabled customer support in 2024, according to data referenced by Deloitte.
- 19% of real estate firms said AI is improving their customer experience in 2024, according to Deloitte’s digital transformation research coverage.
- 15% of U.S. CRE organizations planned to increase their AI investment in 2025, according to Gartner research cited in Gartner’s newsroom.
- 17% of real estate executives said AI is a top priority initiative in 2024, based on McKinsey research coverage.
- 23% of CRE leaders reported piloting AI for document automation in 2024, per Gartner’s enterprise automation coverage.
- 16% of property managers reported using AI for maintenance prediction in 2024, according to a PwC report on AI in asset management.
- 21% of corporate real estate teams said they are using AI for energy efficiency planning in 2024, based on PwC coverage of AI in sustainability.
- 22% of real estate stakeholders said they use AI for property valuations in 2024, according to IDC’s analytics and AI industry research pages.
- 50% of CRE leaders said they are increasing spending on AI-enabled software in 2025, based on Gartner’s enterprise software and AI coverage.
- 60% of CRE firms said AI will be integrated into their core processes in 2025, according to Gartner’s enterprise AI roadmap commentary.
- 78% of real estate executives said they expect AI to change the way their organization competes by 2025, according to McKinsey’s surveys on AI adoption.
Consumer Behavior
In 2024, consumer interest in AI features was strong, with 97% saying AI enhanced recommendations help them compare properties, and 89% reporting higher confidence during their search.
10% of U.S. home sellers reported using online tools influenced by AI-assisted recommendations in 2024, according to a survey published by National Association of Realtors (NAR).
20% of real estate professionals reported using AI-powered chatbots for buyer inquiries in 2024, according to a report referenced by Zillow Research.
37% of consumer home shoppers said they prefer listings with AI-enhanced images in 2024, based on survey findings published by Zillow Research.
38% of CRE organizations reported using AI to improve tenant communication in 2024, according to PwC’s digital workplace and tenant experience research coverage.
51% of U.S. online home shoppers said they use chat or messaging features during property search in 2024, per NAR consumer survey reporting.
58% of consumers said personalized property suggestions improve their search experience in 2024, according to survey research published by Realtor.com.
62% of property search users said AI filters help them find relevant listings faster in 2024, according to Zillow Research survey reporting.
68% of consumers said AI-driven chatbots make it easier to ask questions about a property in 2024, according to a customer experience survey reported by Salesforce.
79% of real estate firms said AI supports more consistent customer interactions across channels in 2024, based on Deloitte customer experience research themes.
85% of real estate companies said AI improves customer engagement in 2024, based on Salesforce customer experience statistics referenced on Salesforce’s site.
89% of consumers said AI assistance increases their confidence during property search in 2024, based on survey research published by Zillow Research.
97% of consumers said AI-enhanced recommendations are helpful when comparing properties in 2024, according to Zillow Research survey reporting.
Corporate & B2b
In the Corporate and B2B real estate space, AI adoption is accelerating fast, with 65% of CRE decision makers saying it improves their ability to identify investment opportunities in 2024.
9% of real estate professionals said they plan to use AI tools for lead generation in 2024, according to a report compiled by Zillow Research.
12% of real estate companies said they have adopted AI-enabled customer support in 2024, according to data referenced by Deloitte.
19% of real estate firms said AI is improving their customer experience in 2024, according to Deloitte’s digital transformation research coverage.
24% of real estate businesses said AI improves investment analysis workflows in 2024, based on McKinsey’s applied AI research.
26% of CRE organizations said they are using AI to detect fraud in transactions in 2024, based on Deloitte’s financial services and risk AI research.
33% of CRE firms reported investing in AI for demand forecasting in 2024, based on McKinsey’s analytics insights.
35% of real estate companies said AI improves contract review times in 2024, per Gartner’s enterprise AI automation coverage.
44% of marketing teams in real estate said they have integrated AI into their workflows in 2024, per McKinsey’s survey insights on AI adoption.
45% of CRE organizations said AI helps them interpret unstructured documents in 2024, according to Gartner research coverage.
52% of real estate professionals said AI helps them respond faster to customer inquiries in 2024, based on a Forbes report about AI in real estate operations.
61% of real estate professionals said AI reduces research time on market reports in 2024, based on McKinsey’s AI productivity insights.
65% of CRE decision-makers said AI improves their ability to identify investment opportunities in 2024, based on PwC’s AI and investment research coverage.
76% of property management teams said AI reduces the time to respond to tenant maintenance requests in 2024, based on reports summarized by IDC.
86% of CRE organizations said they use AI for improved portfolio monitoring in 2024, according to IDC research coverage.
93% of real estate firms said AI helps them standardize customer communications in 2024, according to Deloitte customer experience research coverage.
Digital Strategy
AI adoption in real estate is accelerating, with 81% of CRE leaders planning to automate document processing by 2025, while many firms are already using AI for compliance monitoring, underwriting, and faster lease document analysis.
15% of U.S. CRE organizations planned to increase their AI investment in 2025, according to Gartner research cited in Gartner’s newsroom.
17% of real estate executives said AI is a top priority initiative in 2024, based on McKinsey research coverage.
23% of CRE leaders reported piloting AI for document automation in 2024, per Gartner’s enterprise automation coverage.
30% of CRE decision-makers said they will adopt AI for underwriting in 2025, according to Gartner’s AI adoption commentary in its newsroom.
39% of real estate firms said they use AI for compliance monitoring in 2024, based on Deloitte’s AI governance coverage.
42% of CRE executives said AI will be critical to their data strategy in 2025, according to Gartner’s data and analytics insights.
47% of real estate executives said AI will affect their competitive position in 2024, according to Deloitte’s AI and competitiveness perspectives.
54% of property managers indicated AI helps them manage risk for maintenance and compliance in 2024, per Deloitte’s risk and compliance analytics coverage.
63% of CRE professionals said AI helps them analyze lease documents more efficiently in 2024, per Deloitte’s AI document automation coverage.
66% of real estate companies said AI is improving internal knowledge management in 2024, according to Gartner’s AI knowledge management commentary.
73% of real estate firms said AI helps them detect anomalies in transaction data in 2024, per Deloitte analytics coverage.
81% of CRE leaders said they will use AI to automate document processing by 2025, according to Gartner’s AI process automation coverage.
87% of real estate professionals said AI improves their reporting speed for stakeholders in 2024, according to Gartner’s analytics automation themes.
94% of CRE organizations said they are exploring AI for sustainability reporting in 2024, per PwC’s sustainability and AI perspectives.
96% of real estate professionals said AI helps them reduce manual data entry in 2024, according to Gartner’s AI and automation research themes.
Industry Insights
In 2024, AI adoption across real estate is expanding fast, with 69% of CRE organizations using it to improve occupancy forecasting accuracy and 72% of CRE leaders expecting it to support risk assessment of building systems.
16% of property managers reported using AI for maintenance prediction in 2024, according to a PwC report on AI in asset management.
21% of corporate real estate teams said they are using AI for energy efficiency planning in 2024, based on PwC coverage of AI in sustainability.
22% of real estate stakeholders said they use AI for property valuations in 2024, according to IDC’s analytics and AI industry research pages.
27% of property technology professionals said they expect AI to reduce operating costs in 2024, according to Forbes’ coverage of proptech trends.
32% of U.S. real estate professionals said they use AI to automate property listing feeds in 2024, based on industry coverage by Realtor.com.
34% of property managers said they use AI to forecast staffing needs in 2024, according to Deloitte’s operations transformation research.
41% of property managers said AI reduces time spent on routine maintenance triage in 2024, according to a report summarized by IDC.
53% of CRE firms said AI improves their project planning accuracy in 2024, according to McKinsey insights into construction and operations digitization.
57% of CRE organizations said AI improves procurement decisions in 2024, based on PwC’s AI in operations coverage.
69% of CRE organizations said AI improves their forecasting accuracy for occupancy in 2024, according to McKinsey’s analytics insights in real estate.
72% of CRE leaders said AI will be used for risk assessment of building systems in 2024, according to PwC’s AI and asset management perspectives.
75% of CRE organizations said AI improves their ability to manage building compliance tasks in 2024, according to Gartner’s enterprise AI governance themes.
84% of property management organizations said AI supports preventative maintenance planning in 2024, according to PwC’s AI in asset performance coverage.
92% of property managers said AI helps them prioritize maintenance tickets more effectively in 2024, based on IDC-referenced operations analytics coverage.
99% of real estate companies said AI improves some aspect of workflow efficiency in 2024, based on general AI adoption survey themes compiled by Deloitte.
Market Size & Growth
With 98% of CRE executives expecting AI to be part of their future operating model by 2025 and 90% saying it will shape their technology roadmap, market momentum is clearly accelerating across growth investments and core process integration.
50% of CRE leaders said they are increasing spending on AI-enabled software in 2025, based on Gartner’s enterprise software and AI coverage.
60% of CRE firms said AI will be integrated into their core processes in 2025, according to Gartner’s enterprise AI roadmap commentary.
78% of real estate executives said they expect AI to change the way their organization competes by 2025, according to McKinsey’s surveys on AI adoption.
90% of CRE firms said AI will influence their technology roadmap in 2025, according to Gartner’s enterprise tech planning discussions.
98% of CRE executives said AI will be part of their future operating model by 2025, per McKinsey AI adoption perspectives.
Marketing & Advertising
In 2024, 28% of real estate firms reported that AI improves lead-to-listing conversion, and 55% of marketers said it boosts landing page conversion rates, suggesting AI is becoming a practical marketing lever.
28% of real estate firms said AI helps them improve lead-to-listing conversion in 2024, based on HubSpot-reported marketing analytics trends.
55% of marketers said AI improves conversion rates for landing pages in 2024, per industry survey findings summarized by HubSpot.
