AI in Media Industry Statistics: Adoption Across Production, Sales & Operations

of consumers say they are more willing to purchase from brands that use personalization based on their data.

of consumers expect companies to deliver personalized interactions based on the data they know about them.

of consumers expect brands to use their data to show them more relevant offers.

of consumers say they are more likely to engage with content that is personalized.

of consumers say online reviews influence their purchase decisions.

of consumers expect businesses to provide consistent experiences across channels.

of consumers say they are more likely to try new products when recommendations feel personalized.

of consumers say they expect rapid responses from brands when using chatbots.

of organizations have started using generative AI for customer operations (e.g., support).

of executives report using AI in at least one business function.

of enterprises have implemented AI governance processes.

of enterprises consider data quality a key challenge to scaling AI.

of executives say they are increasing investment in AI talent and training.

of organizations reported using AI copilots to assist with software and documentation.

of media companies are using AI for automated tagging and metadata generation.

of companies are using AI for real-time content recommendations on digital channels.

of organizations use AI for dynamic pricing or offer optimization in digital channels.

of enterprises plan to adopt a data/AI platform strategy to scale AI use cases.

of digital executives say their organization needs better AI governance before scaling AI.

of organizations say they have implemented model monitoring for AI systems.

of companies say generative AI is integrated into workflows for content production and editing.

of marketers report using AI for customer journey orchestration.

of media executives say AI reduces costs in production workflows.

of media leaders say AI improves speed to market for content releases.

of media executives said generative AI increases creative iteration speed.

of companies say generative AI reduces the cost of content production.

of executives expect generative AI to affect marketing and sales activities substantially over the next 3 years.

of organizations cited regulatory uncertainty as a barrier to deploying AI at scale.

of organizations expect to improve AI model monitoring and controls in the next 12 months.

The global AI in media market is expected to grow from $13.5 billion in 2024 to $38.5 billion by 2030.

Worldwide spending on AI is forecast to reach $194.4 billion in 2025.

Worldwide spending on AI is forecast to reach $159.4 billion in 2024.

Generative AI-related IT spending is projected to reach $154 billion in 2024.

Generative AI-related IT spending is projected to reach $487 billion by 2027.

Worldwide spending on public cloud services is expected to total $679 billion in 2024.

Worldwide spending on data management solutions is expected to reach $245.6 billion in 2026.

of marketers say AI helps them increase marketing efficiency.

of marketers say AI helps them improve targeting accuracy.

of marketers report AI improves personalization across channels.

of marketers reported using AI to automate lead scoring.